Email – Alive and Well!
While the digital gurus once predicted the demise of email marketing, it has stood the test of time and is still an effective way to reach your customers. Originally, email was used to communicate with coworkers located in a single place of business – and not to send or receive messages from outside of those four walls.
Today, nearly 50 years after the first emails were sent, email marketing has become a lead and revenue generating powerhouse for companies of all sizes. This is due to the staggering number of active, worldwide email users. Email marketing is also affordable, has an encouraging ROI for businesses and has become one of the most popular forms of marketing used today.
Email Marketing Strategy – Plenty of Options
Email is an incredibly versatile marketing tool and can be used in a variety of ways, including:
- • New product announcements
- • Sending coupons
- • Holiday, seasonal and special offers
- • Loyalty programs
- • Lead generation
- • And more!
Email marketing is still one of the most effective and vital communications channels to reach and engage your audience.