The web widget is a feature that integrates client mobile marketing into their website.   The web widget allows clients to create and embed information on their website that allows consumers to opt-in to a campaign via a website.   With this highly customizable feature, visitors to the client website can join by typing in their mobile number and answer other questions.

This functionality also allows for the build of ad-hoc mobile web pages in order to integrate them into an SMS or MMS campaign.