The QR Code Manager allows a retailer to design a customizable QR skin by adding colors, different shapes and even images. After the QR is created the retailer can create a QR Campaign or time line directing how the QR should act. Retailers have the ability to change the actions generated by the QR when scanned. A good use of this would be if a retailer launches a new product. At first the QR would send the consumers to see a movie about the product. Then, when the product is launched the same QR will send the consumer to the product’s web page. After some time, maybe the product will be discontinued, and then the QR will send the consumers to the retailer home page.