The Interactive Notification Campaign, or INC, will send specific users a “type” of push message. Users that have downloaded the client app, on either Android or iOS, or visit the client’s website will receive either a Simple Push or Rich Media Message. Simple Push messages send a simple text message (similar to Push Notification for a mobile device) to a user’s handset and/or client website. The message on the website appears when the user is online, making the users experience more interactive. Rich Media Message is a more complex push notification with a video or image in the notification. A Rich Media Message can also be sent to either a handset or website or both.

This campaign works by connecting the CellForce MMP to the service provider DONKY’s API. The message content is defined on the CellForce MMP but other visual components are defined on the Donky system.