The Cellforce platform allows users to send automatically triggered campaigns which are triggered by database related events (for example, a person’s birthday) or campaign related event (for example, a follow up message three days after a person initially engaged within a campaign). This module allows a retailer to create automated reminders that once set, will occur on a recurring basis based on a specific value on a consumer. For example, if a retailer has a consumer’s birthday the retailer can set up a Birthday Reminder and text the consumer a special message or coupon on their birthday. There are several options of reminders: Date Reminder, Birthday Reminder and Database Reminder.